{"id":1047,"date":"2011-06-16T13:10:15","date_gmt":"2011-06-16T11:10:15","guid":{"rendered":"http:\/\/livextension.wordpress.com\/?p=1047"},"modified":"2016-03-09T13:06:41","modified_gmt":"2016-03-09T13:06:41","slug":"star-della-pubblicita-con-facebook","status":"publish","type":"post","link":"https:\/\/lx.smartcampaign.it\/m\/2011\/06\/16\/star-della-pubblicita-con-facebook\/","title":{"rendered":"Star della pubblicit\u00e0 con Facebook"},"content":{"rendered":"<p>Il filone era stato inaugurato dagli <strong><a href=\"http:\/\/www.youtube.com\/watch?v=tyyqkMbyHQc\">eroi<\/a> <\/strong>della<strong> televisione svedese<\/strong>, personaggi qualunque che diventavano i protagonisti di un emozionante video, in cui il mondo li applaudiva e li venerava per le loro gesta. A quell&#8217;applicazione, ne sono seguite decine. <strong>Facebook Connect<\/strong> ha dato ai creativi di mezzo mondo la grande opportunit\u00e0 di &#8220;importare&#8221; le informazioni personali (nome, cognome, foto, nomi e foto degli amici, post in bacheca, ecc.) e rielaborarle in storyboard pi\u00f9 o meno articolati. Cos\u00ec \u00e8 nato <strong><a href=\"http:\/\/livextension.wordpress.com\/2010\/06\/30\/sei-un-supertifoso-te-lo-dice-la-gialappa\u2019s\/\">Supertifoso<\/a><\/strong>, iniziativa di LiveXtention per Intesa Sanpaolo e la carta SuperFlash. O, per citare un&#8217;altro progetto gi\u00e0 citato in questo blog, il <a href=\"http:\/\/livextension.wordpress.com\/2011\/04\/19\/asics-vs-converse\/\">video Desire<\/a> di Converse; esempio peraltro di un utilizzo un po&#8217; forzato e non pi\u00f9 cos\u00ec creativo di FB Connect.<\/p>\n<p style=\"text-align:center;\"><a href=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2011\/06\/likes_museum_of_me.jpg\"><img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"1048\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2011\/06\/16\/star-della-pubblicita-con-facebook\/likes_museum_of_me\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/06\/likes_museum_of_me.jpg\" data-orig-size=\"720,674\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Facebook Likes. The museum of me\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/06\/likes_museum_of_me-300x281.jpg\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/06\/likes_museum_of_me.jpg\" class=\"size-full wp-image-1048 aligncenter\" title=\"Facebook Likes. The museum of me\" src=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2011\/06\/likes_museum_of_me.jpg\" alt=\"\" width=\"298\" height=\"279\" srcset=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/06\/likes_museum_of_me.jpg 720w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/06\/likes_museum_of_me-300x281.jpg 300w\" sizes=\"(max-width: 298px) 100vw, 298px\" \/><\/a><\/p>\n<p style=\"text-align:left;\">Nelle ultime settimane, siamo stati colpiti particolarmente da altre due creazioni <em>a base<\/em> di Connect. La prima \u00e8 diventata rapidamente popolarissima: il <strong><a href=\"http:\/\/museumofme.intel.com\/\">Museum of Me <\/a><\/strong>di <strong>Intel<\/strong>, dove immagini e testi del proprio profilo Facebook finiscono in una sorta di galleria d&#8217;arte, ovviamente a mostrare a tutti i propri amici. La seconda non ha avuto lo stesso successo, ma \u00e8 ugualmente originale, divertente e &#8220;dritta al punto&#8221; della comunicazione che vuole veicolare: le <strong><a href=\"http:\/\/chat.myswitzerland.com\">Holidays Without Internet<\/a><\/strong> proposte dall&#8217;Ente del Turismo Svizzero. Tutto da provare!<\/p>\n<p style=\"text-align:left;\"><a href=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2011\/06\/schermata-2011-06-16-a-13-01-37.png\"><img decoding=\"async\" data-attachment-id=\"1049\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2011\/06\/16\/star-della-pubblicita-con-facebook\/schermata-2011-06-16-a-13-01-37\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/06\/schermata-2011-06-16-a-13-01-37.png\" data-orig-size=\"943,633\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Holidays without internet\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/06\/schermata-2011-06-16-a-13-01-37-300x201.png\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/06\/schermata-2011-06-16-a-13-01-37.png\" class=\"aligncenter size-medium wp-image-1049\" title=\"Holidays without internet\" src=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2011\/06\/schermata-2011-06-16-a-13-01-37.png?w=300\" alt=\"\" width=\"300\" height=\"201\" srcset=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/06\/schermata-2011-06-16-a-13-01-37.png 943w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/06\/schermata-2011-06-16-a-13-01-37-300x201.png 300w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook Connect crea star della pubblicit\u00e0. Museum of me e Holidays Without Internet<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[41,7],"tags":[18,1234,1152,1235,1236,108,323,1154,1072,1237,294,33,1238,1239,1240,683,364,1241,489,189,1242],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfIE23-gT","_links":{"self":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/1047"}],"collection":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/comments?post=1047"}],"version-history":[{"count":1,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/1047\/revisions"}],"predecessor-version":[{"id":2543,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/1047\/revisions\/2543"}],"wp:attachment":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/media?parent=1047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/categories?post=1047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/tags?post=1047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}