{"id":1082,"date":"2011-07-22T13:00:17","date_gmt":"2011-07-22T11:00:17","guid":{"rendered":"http:\/\/livextension.wordpress.com\/?p=1082"},"modified":"2016-03-09T13:06:40","modified_gmt":"2016-03-09T13:06:40","slug":"le-facce-da-budino-cross-media","status":"publish","type":"post","link":"https:\/\/lx.smartcampaign.it\/m\/2011\/07\/22\/le-facce-da-budino-cross-media\/","title":{"rendered":"Le facce da budino cross-media"},"content":{"rendered":"<p>Per i brand del largo consumo, la comunicazione in tv \u00e8 sempre la scelta pi\u00f9 ovvia e facile per raggiungere il grande pubblico. Utilizzare i media digitali e sociali pu\u00f2 per\u00f2 essere importante per dare pi\u00f9 forza al messaggio gi\u00e0 veicolato dallo spot e aumentarne la portata. Prendiamo ad esempio <strong><a href=\"http:\/\/www.kraftbrands.com\/jello\/products\/pudding\/\">Jell-O Pudding<\/a><\/strong>. Lo spot tv, molto divertente, lancia l&#8217;idea della <strong>faccia da budino<\/strong>, una faccia con un inequivocabile sorriso che rende particolarmente simpatico lo stereotipo del pap\u00e0 che ha rubato la merenda dei bambini.<\/p>\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/YyKhP6x0tXE?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<p>Concetto creativo semplice ed efficace che viene egregiamente rinforzato dal <a href=\"http:\/\/jellopuddingface.com\/\">Pudding Face <\/a><strong><a href=\"http:\/\/jellopuddingface.com\/\">Mood Meter<\/a><\/strong>: un indice dell'&#8221;umore della nazione&#8221;, verificato in tempo reale grazie all&#8217;analisi dei tweet, e influenzato dai &#8220;budini gratis&#8221; dispensati (davvero, sembra) da Jell-O.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2011\/07\/schermata-2011-07-22-a-12-51-37.png\"><img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"1083\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2010\/05\/05\/on-the-move-le-nuove-frontiere-della-comunicazione-sociale\/logo_onthemove\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2010\/05\/logo_onthemove.jpg\" data-orig-size=\"437,436\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"logo On The Move\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2010\/05\/logo_onthemove-300x300.jpg\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2010\/05\/logo_onthemove.jpg\" class=\"aligncenter size-medium wp-image-1083\" title=\"Pudding Face Mood Meter\" src=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2011\/07\/schermata-2011-07-22-a-12-51-37.png?w=300\" alt=\"Pudding Face Mood Meter\" width=\"300\" height=\"182\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2011\/07\/schermata-2011-07-22-a-12-53-37.png\"><img decoding=\"async\" data-attachment-id=\"1084\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2011\/07\/22\/le-facce-da-budino-cross-media\/schermata-2011-07-22-a-12-53-37\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/07\/schermata-2011-07-22-a-12-53-37.png\" data-orig-size=\"807,557\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Redemption of free pudding\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/07\/schermata-2011-07-22-a-12-53-37-300x207.png\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/07\/schermata-2011-07-22-a-12-53-37.png\" class=\"aligncenter size-medium wp-image-1084\" title=\"Redemption of free pudding\" src=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2011\/07\/schermata-2011-07-22-a-12-53-37.png?w=300\" alt=\"Redemption of free pudding\" width=\"300\" height=\"207\" srcset=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/07\/schermata-2011-07-22-a-12-53-37.png 807w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/07\/schermata-2011-07-22-a-12-53-37-300x207.png 300w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jell-O Pudding dispensa budini gratis per correggere l&#8217;umore degli americani<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[41,44,14],"tags":[1095,470,643,45,1285,1286,1287,1288,116,1289,189,38,1290,128,216],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfIE23-hs","_links":{"self":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/1082"}],"collection":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/comments?post=1082"}],"version-history":[{"count":1,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/1082\/revisions"}],"predecessor-version":[{"id":2538,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/1082\/revisions\/2538"}],"wp:attachment":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/media?parent=1082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/categories?post=1082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/tags?post=1082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}