{"id":1351,"date":"2012-05-11T12:50:42","date_gmt":"2012-05-11T10:50:42","guid":{"rendered":"http:\/\/livextension.wordpress.com\/?p=1351"},"modified":"2016-03-09T13:05:43","modified_gmt":"2016-03-09T13:05:43","slug":"lo-spot-che-esce-dalla-tv-e-lo-spot-che-resta-invisibile","status":"publish","type":"post","link":"https:\/\/lx.smartcampaign.it\/m\/2012\/05\/11\/lo-spot-che-esce-dalla-tv-e-lo-spot-che-resta-invisibile\/","title":{"rendered":"Lo spot che esce dalla tv e lo spot che resta invisibile"},"content":{"rendered":"<p><a title=\"Shazam enabled commercials\" href=\"http:\/\/mediadecoder.blogs.nytimes.com\/2012\/02\/02\/shazam-ties-into-the-sounds-of-super-bowl-spots\/\">Met\u00e0 degli spot del Super Bowl 2012 erano <em>Shazam-enabled<\/em><\/a>, avevano cio\u00e8 <strong>contenuti <em>extra<\/em> fruibili su <em>smartphone<\/em><\/strong>, grazie al riconoscimento sonoro da parte della celebre app <a title=\"Shazam.com\" href=\"http:\/\/www.shazam.com\/\">Shazam<\/a>. Ora <a title=\"Shazam UK ads\" href=\"http:\/\/thenextweb.com\/uk\/2012\/05\/10\/the-first-shazam-enabled-uk-adverts-are-announced-for-itvs-britains-got-talent-final\/\"><strong>gli spot con Shazam arrivano anche in Europa<\/strong><\/a>, aprendo la strada a nuove interazioni tra vecchi e nuovi media, laddove i <em><a href=\"http:\/\/livextension.wordpress.com\/tag\/qr-code\/\">QR code<\/a><\/em> e la <a href=\"http:\/\/livextension.wordpress.com\/tag\/augmented-reality\/\">realt\u00e0 aumentata<\/a> avevano aperto la strada.<\/p>\n<p><a href=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2012\/05\/itv_shazam_deal.png\"><img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"1352\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2012\/05\/11\/lo-spot-che-esce-dalla-tv-e-lo-spot-che-resta-invisibile\/itv_shazam_deal\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2012\/05\/itv_shazam_deal.png\" data-orig-size=\"586,131\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ITV &#8211; Shazam deal\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2012\/05\/itv_shazam_deal-300x67.png\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2012\/05\/itv_shazam_deal.png\" class=\"aligncenter size-full wp-image-1352\" title=\"ITV - Shazam deal\" src=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2012\/05\/itv_shazam_deal.png\" alt=\"\" width=\"584\" height=\"130\" srcset=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2012\/05\/itv_shazam_deal.png 586w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2012\/05\/itv_shazam_deal-300x67.png 300w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/a><\/p>\n<p>Se gli spot escono dalla tv per &#8220;allargarsi&#8221; sui cellulari e sul web, ci sono anche spot che restano invisibili, accontentandosi di essere &#8220;trasmessi&#8221; sulle finestre di un palazzo. Ecco Lynx Anarchy, un profumo che si promuove in Australia con il <strong>primo spot invisibile<\/strong>.<\/p>\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/cDwyia2MM5o?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n","protected":false},"excerpt":{"rendered":"<p>Gli spot che escono dalla tv (con Shazam) e lo spot invisibile<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[41,44,92,96],"tags":[1368,129,42,470,93,113,873,632,1481,116,1482,1055,189,428],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfIE23-lN","_links":{"self":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/1351"}],"collection":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/comments?post=1351"}],"version-history":[{"count":1,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/1351\/revisions"}],"predecessor-version":[{"id":2500,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/1351\/revisions\/2500"}],"wp:attachment":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/media?parent=1351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/categories?post=1351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/tags?post=1351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}