{"id":1389,"date":"2012-06-15T12:58:17","date_gmt":"2012-06-15T10:58:17","guid":{"rendered":"http:\/\/livextension.wordpress.com\/?p=1389"},"modified":"2016-03-09T13:05:41","modified_gmt":"2016-03-09T13:05:41","slug":"un-caffe-un-tweet-e-il-giornale-e-servito","status":"publish","type":"post","link":"https:\/\/lx.smartcampaign.it\/m\/2012\/06\/15\/un-caffe-un-tweet-e-il-giornale-e-servito\/","title":{"rendered":"Un caff\u00e8, un tweet: e il giornale \u00e8 servito"},"content":{"rendered":"<p><a href=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2012\/06\/tim_hortons_gulf_news.png\"><img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"1390\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2012\/06\/15\/un-caffe-un-tweet-e-il-giornale-e-servito\/tim_hortons_gulf_news\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2012\/06\/tim_hortons_gulf_news.png\" data-orig-size=\"305,336\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"tim_hortons_gulf_news\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2012\/06\/tim_hortons_gulf_news-272x300.png\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2012\/06\/tim_hortons_gulf_news.png\" class=\"alignleft  wp-image-1390\" title=\"tim_hortons_gulf_news\" src=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2012\/06\/tim_hortons_gulf_news.png?w=272\" alt=\"\" width=\"218\" height=\"240\" srcset=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2012\/06\/tim_hortons_gulf_news.png 305w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2012\/06\/tim_hortons_gulf_news-272x300.png 272w\" sizes=\"(max-width: 218px) 100vw, 218px\" \/><\/a>Nella disperata ricerca che gli editori stanno facendo a tutti i livelli per incrementare o almeno mantenere invariati i livelli di <em>readership<\/em>, si segnala questa iniziativa di <strong>Gulf News<\/strong>. Il quotidiano in lingua inglese degli Emirati Arabi Uniti ha testato una innovativa partnership con la catena di bar Tim Hortons: su tutte le tazze di caff\u00e8 servite, <strong>viene stampato in tempo reale un tweet<\/strong> dalla redazione di Gulf News, con una delle headline del giorno; un <strong>QR Code<\/strong> consente di approfondire, leggere l&#8217;articolo, diventare follower su Twitter di Gulf News, e cos\u00ec via.<\/p>\n<p>Se \u00e8 vero che il caff\u00e8 del mattino va di pari passo con le notizie del mattino, l&#8217;abbinamento non pu\u00f2 che essere vincente.<\/p>\n<p>Vedremo se l&#8217;iniziativa sar\u00e0 replicata (l&#8217;agenzia promette di s\u00ec) e se il <strong>nuovo media<\/strong> si affermer\u00e0. Potrebbe essere un&#8217;idea-chiave anche per tanti quotidiani locali, se solo si trovasse il modo di farla&#8230;convivere con le nostre tazzine.<\/p>\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/TEmiY11imqw?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n","protected":false},"excerpt":{"rendered":"<p>Gulf News si promuove stampando i tweet con le notizie sulle tazze di caff\u00e8<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[44,14],"tags":[373,224,1607,1608,1609,1610,1611,1612,873,1613,1614,1615,1616,38,1617,1618],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfIE23-mp","_links":{"self":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/1389"}],"collection":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/comments?post=1389"}],"version-history":[{"count":1,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/1389\/revisions"}],"predecessor-version":[{"id":2495,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/1389\/revisions\/2495"}],"wp:attachment":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/media?parent=1389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/categories?post=1389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/tags?post=1389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}