{"id":1636,"date":"2013-01-23T00:56:17","date_gmt":"2013-01-22T22:56:17","guid":{"rendered":"http:\/\/livextension.wordpress.com\/?p=1636"},"modified":"2016-03-09T13:05:36","modified_gmt":"2016-03-09T13:05:36","slug":"una-linea-velocissima-davvero","status":"publish","type":"post","link":"https:\/\/lx.smartcampaign.it\/m\/2013\/01\/23\/una-linea-velocissima-davvero\/","title":{"rendered":"Una linea velocissima, davvero"},"content":{"rendered":"<p>Il primo post del 2013 di questo blog va &#8220;meritatamente&#8221; a raccontare l&#8217;iniziativa di comunicazione di Fastweb. Un&#8217;azienda velocissima, da sempre. L&#8217;azienda che ha portato le nostre citt\u00e0 nel &#8220;mondo&#8221; della fibra ottica e ci ha fatto scoprire &#8211; ormai da un po&#8217; di anni (come raccontano le affissioni)\u00a0&#8211; che un&#8217;altra internet era possibile, anche in Italia.<br \/>\nOggi <strong>Fastweb \u00e8 velocissima nel comunicarci in tutti i modi la sua nuova ultrafibra<\/strong>: in tv, con un <a title=\"Spot Fastweb con Owens e Hitler fa discutere la rete\" href=\"http:\/\/it.notizie.yahoo.com\/internet-spot-fastweb-con-owens-e-hitler-fa-181900274.html\">chiacchierato<\/a> quanto efficace <a title=\"Fastweb spot istituzionale fibra\" href=\"http:\/\/www.youtube.com\/watch?v=kze3ZyPxL40\">spot<\/a> con Jesse Owens, e sul <a title=\"Immagina, puoi\" href=\"http:\/\/www.immaginapuoi.it\">web<\/a>. E con uno tra i pi\u00f9 riusciti <em>ambient media<\/em> mai realizzati in Italia, di cui tutti o quasi hanno scritto o parlato: la <strong>personalizzazione integrale di una fermata della Metropolitana Milanese, trasformata per una giornata in una fermata della metropolitana di Tokyo<\/strong>. Nello stesso giorno, il 21 gennaio, <a title=\"Fastweb invita i giornalisti a Fastline\" href=\"http:\/\/youmark.it\/ai1ec_event\/fastweb-invita-la-stampa-a-fastline?instance_id\">tutti i giornalisti venivano invitati proprio l\u00ec<\/a>, nella stazione di Moscova, per scoprire cosa stava accadendo con i loro occhi e poterlo velocemente raccontare. <a title=\"Fastweb\" href=\"https:\/\/www.facebook.com\/FASTWEB\">Facebook<\/a>, <a title=\"Twitter Fastweb\" href=\"https:\/\/www.twitter.com\/FASTWEB\">Twitter<\/a>, Instagram, Foursquare vedevano il lancio di personalizzazioni e azioni ad hoc (v. immagini), perfettamente coerenti e rivolte all&#8217;obiettivo di far scoprire a tutti, velocissimamente, l&#8217;iniziativa.<br \/>\n<a href=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2013\/01\/fastweb_fastline.png\"><img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"1637\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2013\/01\/23\/una-linea-velocissima-davvero\/fastweb_fastline\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/01\/fastweb_fastline.png\" data-orig-size=\"1006,575\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"fastweb_fastline\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/01\/fastweb_fastline-300x171.png\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/01\/fastweb_fastline.png\" class=\"aligncenter size-full wp-image-1637\" alt=\"Fastweb Fastline\" src=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2013\/01\/fastweb_fastline.png\" width=\"584\" height=\"333\" srcset=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/01\/fastweb_fastline.png 1006w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/01\/fastweb_fastline-300x171.png 300w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/a><a href=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2013\/01\/fastweb_fastline_2.png\"><img decoding=\"async\" data-attachment-id=\"1638\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2013\/01\/23\/una-linea-velocissima-davvero\/fastweb_fastline_2\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/01\/fastweb_fastline_2.png\" data-orig-size=\"983,337\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"fastweb_fastline_2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/01\/fastweb_fastline_2-300x103.png\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/01\/fastweb_fastline_2.png\" class=\"aligncenter size-full wp-image-1638\" alt=\"Fastweb Fastline info\" src=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2013\/01\/fastweb_fastline_2.png\" width=\"584\" height=\"200\" srcset=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/01\/fastweb_fastline_2.png 983w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/01\/fastweb_fastline_2-300x103.png 300w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/a><a href=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2013\/01\/schermata-2013-01-22-a-23-04-31.png\"><img decoding=\"async\" data-attachment-id=\"1639\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2013\/01\/23\/una-linea-velocissima-davvero\/schermata-2013-01-22-a-23-04-31\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/01\/schermata-2013-01-22-a-23-04-31.png\" data-orig-size=\"834,485\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Facebook Fastweb\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/01\/schermata-2013-01-22-a-23-04-31-300x174.png\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/01\/schermata-2013-01-22-a-23-04-31.png\" class=\"aligncenter size-full wp-image-1639\" alt=\"Facebook Fastweb\" src=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2013\/01\/schermata-2013-01-22-a-23-04-31.png\" width=\"584\" height=\"339\" srcset=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/01\/schermata-2013-01-22-a-23-04-31.png 834w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/01\/schermata-2013-01-22-a-23-04-31-300x174.png 300w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/a><a href=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2013\/01\/twitter.png\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1640\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2013\/01\/23\/una-linea-velocissima-davvero\/twitter\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/01\/twitter.png\" data-orig-size=\"1096,589\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Twitter Fastweb\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/01\/twitter-300x161.png\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/01\/twitter-1024x550.png\" class=\"aligncenter size-full wp-image-1640\" alt=\"Twitter Fastweb\" src=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2013\/01\/twitter.png\" width=\"584\" height=\"313\" srcset=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/01\/twitter.png 1096w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/01\/twitter-300x161.png 300w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/01\/twitter-1024x550.png 1024w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/a><\/p>\n<p>Forse Fastweb non avr\u00e0 il potere di far andare la metropolitana cos\u00ec veloce da portarci da Milano a Tokyo in un minuto. Ma ci ha fatto capire ancora una volta cosa significa per un&#8217;azienda essere velocissima, e raggiungere gli obiettivi di comunicazione con buone idee, ottimamente realizzate. Che fibra, Jesse.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Fastline di Fastweb: una linea davvero velocissima<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[41,44,96],"tags":[1790,282,1796,1797,643,108,1798,1799,1800,374,1801,756,942,1783,214,725,1802,91,34,1803,113,1804,1805,116,355,759,189,38,1806],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfIE23-qo","_links":{"self":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/1636"}],"collection":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/comments?post=1636"}],"version-history":[{"count":1,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/1636\/revisions"}],"predecessor-version":[{"id":2474,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/1636\/revisions\/2474"}],"wp:attachment":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/media?parent=1636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/categories?post=1636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/tags?post=1636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}