{"id":1725,"date":"2013-04-17T17:48:34","date_gmt":"2013-04-17T15:48:34","guid":{"rendered":"http:\/\/livextension.wordpress.com\/?p=1725"},"modified":"2016-03-09T13:05:33","modified_gmt":"2016-03-09T13:05:33","slug":"la-piccola-rivoluzione-della-graph-search","status":"publish","type":"post","link":"https:\/\/lx.smartcampaign.it\/m\/2013\/04\/17\/la-piccola-rivoluzione-della-graph-search\/","title":{"rendered":"La piccola rivoluzione della Graph Search"},"content":{"rendered":"<p><span style=\"font-family:Arial, serif;\">Annunciata a met\u00e0 Gennaio e attiva inizialmente solo per un ristretto numero di utenti, la funzionalit\u00e0 di ricerca \u201c<strong>Graph Search<\/strong>\u201d di Facebook verr\u00e0 pian piano <strong>estesa a tutti nel corso del 2013<\/strong>. Se ancora non avete fatto richiesta per l\u2019attivazione potete farlo a questo indirizzo: <a href=\"http:\/\/www.facebook.com\/graphsearch\">www.facebook.com\/graphsearch<\/a><\/span><\/p>\n<p><span style=\"font-family:Arial, serif;\">\u00c8 una novit\u00e0 che non cambia la <em>user experience:<\/em>\u00a0il nuovo <em>newsfeed<\/em> avr\u00e0 sicuramente un impatto maggiore, ma ci\u00f2 che conta \u00e8 che la <strong><em>Graph Search<\/em> porta con s\u00e9 le caratteristiche di una piccola rivoluzione sotto il profilo dell\u2019accesso alle informazioni pubbliche<\/strong>, o presunte tali, di Facebook.<\/span><\/p>\n<p><span style=\"font-family:Arial, serif;\">Con il passare degli anni Facebook ha accumulato un numero enorme di dati sugli utenti a tutti i livelli: dagli interessi alle informazioni anagrafiche, dai luoghi in cui siamo stati alle fotografie. Dati spesso disorganizzati e difficilmente accessibili per gli utenti stessi.<\/span><\/p>\n<p><a href=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2013\/04\/introducing_graph_search.png\"><img decoding=\"async\" data-attachment-id=\"1728\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2013\/04\/17\/la-piccola-rivoluzione-della-graph-search\/introducing_graph_search\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/04\/introducing_graph_search.png\" data-orig-size=\"461,64\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"introducing_graph_search\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/04\/introducing_graph_search-300x42.png\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/04\/introducing_graph_search.png\" class=\"aligncenter size-full wp-image-1728\" alt=\"Introducing Graph Search\" src=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2013\/04\/introducing_graph_search.png\" width=\"461\" height=\"64\" srcset=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/04\/introducing_graph_search.png 461w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/04\/introducing_graph_search-300x42.png 300w\" sizes=\"(max-width: 461px) 100vw, 461px\" \/><\/a><\/p>\n<p><span style=\"font-family:Arial, serif;\"><strong>I <em>big data<\/em> posseduti da Facebook hanno nelle relazioni tra utenti (il grafo sociale) l\u2019ossatura centrale di un\u2019imponente struttura informativa<\/strong> che si estende fino ad includere ci\u00f2 che ci interessa, anche nel web e tramite le app (il cosidetto <strong>protocollo <em>Open Graph<\/em><\/strong>).<\/span><\/p>\n<p><span style=\"font-family:Arial, serif;\">Con la nuova Graph Search \u00e8 gi\u00e0 possibile esplorare tutti gli incroci possibili tra questi elementi: <\/span><span style=\"font-family:Arial, serif;\"><b>persone, foto, luoghi, interessi e informazioni del profilo.<\/b><\/span><span style=\"font-family:Arial, serif;\"> La ricerca non si appoggia semplicemente su parole chiave, come in un normale motore di ricerca, ma utilizza una sintassi complessa, che attinge da numerose categorie e attributi, e che \u00e8 paragonabile a un motore di ricerca semantico (come ad esempio <a title=\"Wolfram Alpha\" href=\"http:\/\/www.wolframalpha.com\/\">Wolfram Alpha<\/a>). <\/span><\/p>\n<p><span style=\"font-family:Arial, serif;\">Qualche esempio di ricerca:<\/span><\/p>\n<ul>\n<li><span class=\"Apple-style-span\" style=\"font-family:Arial, serif;color:#000000;\">Music my friends who live in Milan, Italy listen to<\/span><\/li>\n<li><span class=\"Apple-style-span\" style=\"font-family:Arial, serif;color:#000000;\">Males who live in Milan, Italy and worked for ZARA before 2011<\/span><\/li>\n<li><span class=\"Apple-style-span\" style=\"font-family:Arial, serif;color:#000000;\">Women from Milan, Italy\u00a0who like Barilla and are older than 45 and younger than 50\u00a0<\/span><\/li>\n<li><span class=\"Apple-style-span\" style=\"font-family:Arial, serif;color:#000000;\">Photos of people from Milan, Italy that have been taken in Maldives in 2012<\/span><\/li>\n<\/ul>\n<p><span style=\"color:#000000;\"><span style=\"font-family:Arial, serif;\">In un prossimo futuro la ricerca comprender\u00e0 anche i post, quindi la grande massa di contenuti presente sulla piattaforma, fino ad incorporare le informazioni ottenute dal resto del web con conseguenze molto importanti.<\/span><\/span><\/p>\n<p><span style=\"color:#000000;\"><span style=\"font-family:Arial, serif;\">Sul fronte &#8220;professionale&#8221;, ecco alcune <strong>applicazioni interessanti<\/strong> per la <strong><em>Graph Search<\/em><\/strong>:<\/span><\/span><\/p>\n<ol>\n<li><span style=\"color:#000000;\"><span style=\"font-family:Arial, serif;\">Per le <strong>PR Online<\/strong>: sar\u00e0 possibile individuare <strong>persone<\/strong> (o <em>influencer<\/em>) <strong>altamente profilate e interessate alle iniziative dei brand<\/strong>, anche tra i fan di una pagina.<\/span><\/span><\/li>\n<li><span style=\"color:#000000;\"><span style=\"font-family:Arial, serif;\">Per le <strong>ricerche di mercato<\/strong> online: si potranno reperire <strong>informazioni su profili e abitudini dei consumatori<\/strong> o <strong>monitorare i contenuti<\/strong> prodotti su Facebook dagli utenti.<\/span><\/span><\/li>\n<li><span style=\"color:#000000;\"><span style=\"font-family:Arial, serif;\">Per il <strong><em>recruiting<\/em><\/strong>: <em>Graph Search<\/em> \u00e8 un motore di ricerca utile <strong>per individuare persone con specifiche esperienze lavorative<\/strong>. <\/span><\/span><\/li>\n<li><span style=\"color:#000000;\"><span style=\"font-family:Arial, serif;\"><strong><em>Advertising<\/em> su Facebook<\/strong>: con <em>Graph Search<\/em> ci sar\u00e0 uno strumento in pi\u00f9 a disposizione degli <em>advertiser<\/em> per <strong>ottenere informazioni<\/strong> e<strong> ideare campagne mirate ed efficaci<\/strong>. Inoltre Facebook sta gi\u00e0 sperimentando gli ads nelle ricerche. <\/span><\/span><\/li>\n<li><span style=\"color:#000000;\"><span style=\"font-family:Arial, serif;\"><strong>Ottimizzazione<\/strong> delle <em>brand pages<\/em>: <strong>le pagine si dovranno adattare alle nuove regole per essere trovate<\/strong> e proporre contenuti interessanti. <\/span><\/span><\/li>\n<\/ol>\n<p><span style=\"color:#000000;\"><span style=\"font-family:Arial, serif;\"><strong>Preoccupano<\/strong> invece <strong>alcu<em>ni aspetti legati alla privacy<\/em><\/strong><em>, perch\u00e9 attraverso la Graph Search<\/em> \u00e8 possibile accedere a molti pi\u00f9 dati personali, in modo semplice e immediato, bypassando quelle impostazioni sulla privacy spesso non controllate dagli utenti.<\/span><\/span><\/p>\n<p><span style=\"color:#000000;\"><span style=\"font-family:Arial, serif;\"><br \/>\nDifficile prevedere adesso come la <em>Graph Search<\/em> si evolver\u00e0. Potrebbe rimanere un esperimento di breve durata oppure diventare <strong>il nuovo paradigma dei motori di ricerca<\/strong>.\u00a0<\/span><\/span><\/p>\n<p><span style=\"color:#000000;\"><span style=\"font-family:Arial, serif;\">Nel frattempo possiamo dare sfogo alla nostra curiosit\u00e0 ed esplorare il web con un nuovo e potente strumento. <strong>Ecco di seguito qualche esperimento di ricerca selezionato per voi<\/strong>.<br \/>\n<a href=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2013\/04\/women_from_milan_who_like_barilla.jpg\"><img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"1731\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2013\/04\/17\/la-piccola-rivoluzione-della-graph-search\/women_from_milan_who_like_barilla\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/04\/women_from_milan_who_like_barilla.jpg\" data-orig-size=\"654,504\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"women_from_milan_who_like_barilla\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/04\/women_from_milan_who_like_barilla-300x231.jpg\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/04\/women_from_milan_who_like_barilla.jpg\" class=\"aligncenter size-full wp-image-1731\" alt=\"women from Milan who like Barilla\" src=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2013\/04\/women_from_milan_who_like_barilla.jpg\" width=\"584\" height=\"450\" srcset=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/04\/women_from_milan_who_like_barilla.jpg 654w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/04\/women_from_milan_who_like_barilla-300x231.jpg 300w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/a><a href=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2013\/04\/photos_taken_at_salone_del_mobile.jpg\"><img decoding=\"async\" data-attachment-id=\"1732\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2013\/04\/17\/la-piccola-rivoluzione-della-graph-search\/photos_taken_at_salone_del_mobile\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/04\/photos_taken_at_salone_del_mobile.jpg\" data-orig-size=\"938,695\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"photos_taken_at_salone_del_mobile\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/04\/photos_taken_at_salone_del_mobile-300x222.jpg\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/04\/photos_taken_at_salone_del_mobile.jpg\" class=\"aligncenter size-large wp-image-1732\" alt=\"photos taken at Salone del Mobile\" src=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2013\/04\/photos_taken_at_salone_del_mobile.jpg?w=584\" width=\"584\" height=\"432\" srcset=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/04\/photos_taken_at_salone_del_mobile.jpg 938w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/04\/photos_taken_at_salone_del_mobile-300x222.jpg 300w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/a><a href=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2013\/04\/photos_of_people_from_milan_taken_at_maldives.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1733\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2013\/04\/17\/la-piccola-rivoluzione-della-graph-search\/photos_of_people_from_milan_taken_at_maldives\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/04\/photos_of_people_from_milan_taken_at_maldives.jpg\" data-orig-size=\"934,693\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"photos_of_people_from_milan_taken_at_maldives\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/04\/photos_of_people_from_milan_taken_at_maldives-300x223.jpg\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/04\/photos_of_people_from_milan_taken_at_maldives.jpg\" class=\"aligncenter size-large wp-image-1733\" alt=\"photos of people from Milan taken at Maldives\" src=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2013\/04\/photos_of_people_from_milan_taken_at_maldives.jpg?w=584\" width=\"584\" height=\"433\" srcset=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/04\/photos_of_people_from_milan_taken_at_maldives.jpg 934w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2013\/04\/photos_of_people_from_milan_taken_at_maldives-300x223.jpg 300w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/a><br \/>\n<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La piccola rivoluzione della Graph Search di Facebook: qualche anteprima<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[1890,1891,1892,108,1735,1893,1894,1895,1896,1897,511,1898,828,1588,1899,1900,1901,1902,398,1903],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfIE23-rP","_links":{"self":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/1725"}],"collection":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/comments?post=1725"}],"version-history":[{"count":1,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/1725\/revisions"}],"predecessor-version":[{"id":2462,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/1725\/revisions\/2462"}],"wp:attachment":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/media?parent=1725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/categories?post=1725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/tags?post=1725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}