{"id":2231,"date":"2015-06-25T18:49:10","date_gmt":"2015-06-25T16:49:10","guid":{"rendered":"https:\/\/livextension.wordpress.com\/?p=2231"},"modified":"2016-03-10T16:16:05","modified_gmt":"2016-03-10T16:16:05","slug":"comunicare-con-le-bufale-ikea-e-il-bungee-jumping-senza-fili","status":"publish","type":"post","link":"https:\/\/lx.smartcampaign.it\/m\/2015\/06\/25\/comunicare-con-le-bufale-ikea-e-il-bungee-jumping-senza-fili\/","title":{"rendered":"Comunicare con le bufale: Ikea e il bungee jumping senza fili"},"content":{"rendered":"<p><a href=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2015\/06\/ikea_bungee_jumping.png\"><img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"2234\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2015\/06\/25\/comunicare-con-le-bufale-ikea-e-il-bungee-jumping-senza-fili\/ikea_bungee_jumping\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2015\/06\/ikea_bungee_jumping.png\" data-orig-size=\"470,246\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ikea_bungee_jumping\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2015\/06\/ikea_bungee_jumping-300x157.png\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2015\/06\/ikea_bungee_jumping.png\" class=\"alignleft size-full wp-image-2234\" src=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2015\/06\/ikea_bungee_jumping.png\" alt=\"Ikea wireless bungee jumping\" width=\"470\" height=\"246\" srcset=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2015\/06\/ikea_bungee_jumping.png 470w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2015\/06\/ikea_bungee_jumping-300x157.png 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/a>Due giorni fa, il canale YouTube di Ikea Belgio ha pubblicato un video: <strong>il primo bungee jumping senza fili<\/strong>. Il video racconta una storia simile a quella di molte altre trovate pubblicitarie: scienziati e ingegneri\u00a0alla ricerca della combinazione perfetta, un team di esperti di magneti al lavoro, la ricerca del bungee jumper professionista, i dubbi e i tormenti dello sportivo che deve affrontare questa nuova terribile prova, un bel po&#8217; di pathos e, alla fine, il salto perfettamente riuscito.<\/p>\n<p>La bufala si svela come tale <strong>prima della fine del racconto<\/strong>:\u00a0mentre lo spettatore si chiede come faranno gli operatori a recuperare il <em>jumper<\/em>, che penzola lass\u00f9 nell&#8217;aria senza cavi di sicurezza, il video annuncia:\u00a0<strong>il bungee jumping senza fili<\/strong> <strong>non esiste <\/strong>ancora. Magari ci sar\u00e0 tra un po&#8217;. Quello che c&#8217;\u00e8 gi\u00e0, qui e ora, \u00e8 la fantastica <strong><a href=\"http:\/\/www.ikea.com\/it\/it\/catalog\/categories\/departments\/wireless_charging\/\">offerta Ikea di carica batteria\u00a0w<\/a><a href=\"http:\/\/www.ikea.com\/it\/it\/catalog\/categories\/departments\/wireless_charging\/\">ireless<\/a><\/strong>.<\/p>\n<p>Messaggio ricevuto con successo! Il <em>fake<\/em>\u00a0\u00e8\u00a0riuscito nel suo scopo\u00a0di trasmetterci, in modo creativo, un&#8217;informazione pubblicitaria.<\/p>\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/8M6M1ZDo8N8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\nIn tanti altri casi in cui l&#8217;<em>advertising<\/em> ha utilizzato messaggi falsi per far passare un messaggio, la bufala \u00e8 stata svelata dai pubblicitari con qualche giorno di ritardo. Pensiamo al caso dell&#8217;<a href=\"http:\/\/food24.ilsole24ore.com\/2015\/04\/e-dietro-lhamburgheria-per-gourmet-spunto-una-grande-m-gialla\/\">hamburgheria gourmet<\/a>, aperta in corso Como e poi &#8220;firmata&#8221; da McDonald&#8217;s Italia davanti a stupefatti avventori. Oppure si \u00e8 lasciato che fosse il pubblico dibattito &#8211; sui social network, ovviamente\u00a0&#8211; a smascherare la falsit\u00e0. \u00c8\u00a0andata cos\u00ec nel celebre caso del <a href=\"http:\/\/www.vanityfair.it\/show\/tv\/15\/03\/13\/lettera-marito-cornuto-corriere-della-sera-alta-infedelta-real-time\">Tuo Ex-Marito<\/a>, trovata di Real Time per lanciare una nuova serie tv.<\/p>\n<p><a href=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2015\/06\/tuo-ex-marito.png\"><img decoding=\"async\" data-attachment-id=\"2232\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2015\/06\/25\/comunicare-con-le-bufale-ikea-e-il-bungee-jumping-senza-fili\/tuo-ex-marito\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2015\/06\/tuo-ex-marito.png\" data-orig-size=\"881,304\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"tuo ex marito\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2015\/06\/tuo-ex-marito-300x104.png\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2015\/06\/tuo-ex-marito.png\" class=\"alignleft size-full wp-image-2232\" src=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2015\/06\/tuo-ex-marito.png\" alt=\"Lettera dell'ex marito: una trovata pubblicitaria\" width=\"584\" height=\"202\" srcset=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2015\/06\/tuo-ex-marito.png 881w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2015\/06\/tuo-ex-marito-300x104.png 300w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/a><br \/>\nTornando al bungee jumping, va segnalato come l&#8217;<strong>idea<\/strong> di Ikea <strong>non sia la prima<\/strong> di questo genere. Gi\u00e0 un altro brand aveva comunicato un lancio di prodotto &#8220;cavalcando&#8221; la fantomatica notizia di un bungee jumping senza cavi di sicurezza. Naturalmente, anche in quel caso, si trattava di <em>wireless<\/em>, per la precisione di <a href=\"https:\/\/www.simplyzesty.com\/blog\/article\/may-2012\/the-world-s-first-ropeless-bungee-jump-video\">un ferro da stiro di <strong>Tefal<\/strong> senza il filo di alimentazione elettrica<\/a>. Realizzazione diversa, ma <strong>idea assolutamente identica<\/strong>!<\/p>\n<p><a href=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2015\/06\/tefal_bungee_jumping.png\"><img decoding=\"async\" data-attachment-id=\"2233\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2015\/06\/25\/comunicare-con-le-bufale-ikea-e-il-bungee-jumping-senza-fili\/tefal_bungee_jumping\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2015\/06\/tefal_bungee_jumping.png\" data-orig-size=\"1163,385\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"tefal_bungee_jumping\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2015\/06\/tefal_bungee_jumping-300x99.png\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2015\/06\/tefal_bungee_jumping-1024x339.png\" class=\"alignleft size-large wp-image-2233\" src=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2015\/06\/tefal_bungee_jumping.png?w=584\" alt=\"Tefal bungee jumping\" width=\"584\" height=\"193\" srcset=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2015\/06\/tefal_bungee_jumping.png 1163w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2015\/06\/tefal_bungee_jumping-300x99.png 300w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2015\/06\/tefal_bungee_jumping-1024x339.png 1024w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ikea fa pubblicit\u00e0 con il primo bungee jumping senza fili. Ma non \u00e8 proprio il primo<\/p>\n","protected":false},"author":2,"featured_media":2342,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[41,11,16],"tags":[718,1725,2372,2454,2455,2456,2457,643,1461,108,2458,2459,2460,241,113,2016,2461,2462,2047,461,2463,2464,2465,17,2466],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2016\/03\/explore-tent.jpg","jetpack_shortlink":"https:\/\/wp.me\/pfIE23-zZ","_links":{"self":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/2231"}],"collection":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/comments?post=2231"}],"version-history":[{"count":1,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/2231\/revisions"}],"predecessor-version":[{"id":2430,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/2231\/revisions\/2430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/media\/2342"}],"wp:attachment":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/media?parent=2231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/categories?post=2231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/tags?post=2231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}