{"id":231,"date":"2009-09-02T10:57:47","date_gmt":"2009-09-02T08:57:47","guid":{"rendered":"http:\/\/livextension.wordpress.com\/?p=231"},"modified":"2016-03-09T13:07:52","modified_gmt":"2016-03-09T13:07:52","slug":"ikea-scritto-in-verdana-nooooo","status":"publish","type":"post","link":"https:\/\/lx.smartcampaign.it\/m\/2009\/09\/02\/ikea-scritto-in-verdana-nooooo\/","title":{"rendered":"Ikea scritto in verdana: nooooo!"},"content":{"rendered":"<p><img decoding=\"async\" title=\"workers fixing the logo of Swedish furniture chain Ikea on a new built store in Schmira, eastern Germany.\" src=\"http:\/\/img.timeinc.net\/time\/daily\/2009\/0908\/ikea_0827.jpg\" alt=\"workers fixing the logo of Swedish furniture chain Ikea on a new built store in Schmira, eastern Germany.\" width=\"247\" height=\"160\" \/>Il <strong>cambiamento dello storico logo Ikea<\/strong>, visibile anche in Italia nel nuovo <strong>catalogo<\/strong> 2010, ha scatenato una tempesta di <strong>proteste<\/strong> sul web. Twitter ha rilanciato un <a href=\"http:\/\/www.penn-olson.com\/2009\/08\/29\/ikea-new-logo-typeface-upsets-fans\/\">blog post di Penn Olson<\/a>\u00a0e altri messaggi sul tema, dando visibilit\u00e0 a petizioni e generando varie catene di twit. La cosa non \u00e8 sfuggita ai media come <a href=\"http:\/\/www.time.com\/time\/business\/article\/0,8599,1919127,00.html\">Time<\/a>, che hanno dato ampio risalto allo storico cambiamento e all&#8217;ondata di disapprovazioni che ha suscitato.<img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"235\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2009\/09\/02\/ikea-scritto-in-verdana-nooooo\/ikea_new_catalogue-3\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/09\/ikea_new_catalogue2.jpg\" data-orig-size=\"236,244\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Il catalogo 2010\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/09\/ikea_new_catalogue2.jpg\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/09\/ikea_new_catalogue2.jpg\" class=\"alignleft size-full wp-image-235\" title=\"Il catalogo 2010\" src=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2009\/09\/ikea_new_catalogue2.jpg\" alt=\"Il catalogo 2010\" width=\"236\" height=\"244\" \/><\/p>\n<p>\u00a0<\/p>\n<p>Giusta o sbagliata che sia, la scelta &#8211; e le conseguenti reazioni &#8211;\u00a0non fa altro che dimostrare quanto grande e potente sia la <strong>forza<\/strong> di questo <strong>brand<\/strong> globale. Dice in proposito <a href=\"http:\/\/www.beneaththebrand.com\/2009\/08\/publics-disapproval-of-new-logo-shows-ikeas-brand-strength\/\">Beneath The Brand<\/a>: <em>When companies, or their brands, earn complete consumer loyalty, seemingly innocuous decisions thereafter often backfire.<\/em><\/p>\n<p>Perch\u00e9 proprio il verdana? La spiegazione di manager\u00a0Ikea in proposito non fa una grinza: per un brand che fa dell&#8217;essenzialit\u00e0 e dell&#8217;accessibilit\u00e0 due suoi grandi valori, un <strong>font libero, standard e disponibile per tutti<\/strong> rappresenta la scelta pi\u00f9 <strong>corretta<\/strong> e <strong>coerente<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<div>\u00a0<\/div>\n<div>\u00a0<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ikea cambia il logo il web protesta<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20,14],"tags":[131,240,241,242,243,38,244],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfIE23-3J","_links":{"self":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/231"}],"collection":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/comments?post=231"}],"version-history":[{"count":1,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/231\/revisions"}],"predecessor-version":[{"id":2686,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/231\/revisions\/2686"}],"wp:attachment":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/media?parent=231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/categories?post=231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/tags?post=231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}