{"id":271,"date":"2009-09-22T12:17:52","date_gmt":"2009-09-22T10:17:52","guid":{"rendered":"http:\/\/livextension.wordpress.com\/?p=271"},"modified":"2016-03-09T13:07:52","modified_gmt":"2016-03-09T13:07:52","slug":"welcome-to-comcast-town","status":"publish","type":"post","link":"https:\/\/lx.smartcampaign.it\/m\/2009\/09\/22\/welcome-to-comcast-town\/","title":{"rendered":"Welcome to Comcast Town"},"content":{"rendered":"<p>Mentre la rete si interroga sulle modalit\u00e0 di comprare propriet\u00e0 e giocare con <a href=\"http:\/\/livextension.wordpress.com\/2009\/09\/08\/arriva-il-monopoli-sulle-mappe-di-google\/\">Monopoly City Streets<\/a>, avendo gi\u00e0 visto le follie web dei Cinesi che hanno ricostruito le loro <a href=\"http:\/\/livextension.wordpress.com\/2009\/06\/24\/google-maps-in-pixel-art\/\">citt\u00e0 in pixel-art<\/a>, vale la pena di citare un altro esperimento di citt\u00e0 virtuale. Stiamo parlando in questo caso di una grande campagna di comunicazione, lanciata qualche tempo fa da un brand, <strong>Comcast<\/strong>, che <a href=\"http:\/\/www.adverblog.com\/archives\/003790.htm\">si \u00e8 sempre distinto per campagne integrate e fortemente orientati ai media sociali e digitali<\/a>.<\/p>\n<div data-carousel-extra='{\"blog_id\":1,\"permalink\":\"https:\\\/\\\/lx.smartcampaign.it\\\/m\\\/2009\\\/09\\\/22\\\/welcome-to-comcast-town\\\/\"}' id='gallery-1' class='gallery galleryid-271 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/lx.smartcampaign.it\/m\/2009\/09\/22\/welcome-to-comcast-town\/comcasttown\/'><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/09\/comcasttown-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" data-attachment-id=\"272\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2009\/09\/22\/welcome-to-comcast-town\/comcasttown\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/09\/comcasttown.jpg\" data-orig-size=\"1272,873\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"comcasttown\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/09\/comcasttown-300x206.jpg\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/09\/comcasttown-1024x703.jpg\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/lx.smartcampaign.it\/m\/2009\/09\/22\/welcome-to-comcast-town\/house\/'><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/09\/house-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" data-attachment-id=\"273\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2009\/09\/22\/welcome-to-comcast-town\/house\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/09\/house.jpg\" data-orig-size=\"708,386\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"house\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/09\/house-300x164.jpg\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/09\/house.jpg\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/lx.smartcampaign.it\/m\/2009\/09\/22\/welcome-to-comcast-town\/commercials\/'><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/09\/commercials-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" data-attachment-id=\"274\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2009\/09\/22\/welcome-to-comcast-town\/commercials\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/09\/commercials.jpg\" data-orig-size=\"814,533\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"commercials\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/09\/commercials-300x196.jpg\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/09\/commercials.jpg\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/lx.smartcampaign.it\/m\/2009\/09\/22\/welcome-to-comcast-town\/yazmo\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/09\/yazmo-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" data-attachment-id=\"275\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2009\/09\/22\/welcome-to-comcast-town\/yazmo\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/09\/yazmo.jpg\" data-orig-size=\"842,579\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"yazmo\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/09\/yazmo-300x206.jpg\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/09\/yazmo.jpg\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>La <strong><a href=\"http:\/\/www.comcasttown.com\/\">Comcast Town<\/a><\/strong>, tuttora navigabile e esplorabile in tutte le sue funzionalit\u00e0, \u00e8 una fantastica creazione che mette assieme comunicazione di prodotto, educational, contenuti, spot tv in un ambiente virtuale &#8220;pixelato&#8221; incredibilmente leggero da navigare e utilizzare. Per chi non l&#8217;ha ancora fatto, vale la pena provarlo!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comcast Town, citt\u00e0 virtuale e community \/ brand place in pixel art<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[41,20,11],"tags":[],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfIE23-4n","_links":{"self":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/271"}],"collection":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/comments?post=271"}],"version-history":[{"count":1,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/271\/revisions"}],"predecessor-version":[{"id":2680,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/271\/revisions\/2680"}],"wp:attachment":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/media?parent=271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/categories?post=271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/tags?post=271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}