{"id":3242,"date":"2017-11-28T15:25:46","date_gmt":"2017-11-28T15:25:46","guid":{"rendered":"https:\/\/www.livextention.it\/?p=3242"},"modified":"2017-11-29T09:58:46","modified_gmt":"2017-11-29T09:58:46","slug":"livextension-per-smemoranda-campagna-dargento-a-imc-awards-2017","status":"publish","type":"post","link":"https:\/\/lx.smartcampaign.it\/m\/2017\/11\/28\/livextension-per-smemoranda-campagna-dargento-a-imc-awards-2017\/","title":{"rendered":"LiveXtension per Smemoranda: campagna d\u2019argento a IMC Awards 2017"},"content":{"rendered":"<p><em>La campagna \u201cRiscrivi la storia con Smemo\u201d, che lanciava la Smemo 2017, premiata tra le migliori d\u2019Europa<\/em><\/p>\n<p><img decoding=\"async\" data-attachment-id=\"3245\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2017\/11\/28\/livextension-per-smemoranda-campagna-dargento-a-imc-awards-2017\/silver\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2017\/11\/Silver.png\" data-orig-size=\"556,220\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Silver\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2017\/11\/Silver-300x119.png\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2017\/11\/Silver.png\" class=\"wp-image-3245 alignleft\" src=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2017\/11\/Silver.png\" alt=\"Silver - IMC Awards\" width=\"295\" height=\"117\" srcset=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2017\/11\/Silver.png 556w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2017\/11\/Silver-300x119.png 300w\" sizes=\"(max-width: 295px) 100vw, 295px\" \/>Milano, 29 novembre 2017 \u2013 \u201c<strong>Riscrivi la storia con Smemo<\/strong>\u201d \u00e8 una campagna di straordinario successo realizzata da LiveXtension nell\u2019<strong>estate<\/strong> <strong>2016<\/strong>. L\u2019idea di LX era stata quella di re-interpretare con dei brevi video in stile <em>meme<\/em> il tema del diario scolastico 2016-2017 \u201cTema libero\u201d. <img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"3249\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2017\/11\/28\/livextension-per-smemoranda-campagna-dargento-a-imc-awards-2017\/whatsapp-image-2017-11-28-at-09-22-43\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2017\/11\/WhatsApp-Image-2017-11-28-at-09.22.43.jpeg\" data-orig-size=\"1200,1600\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2017\/11\/WhatsApp-Image-2017-11-28-at-09.22.43-225x300.jpeg\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2017\/11\/WhatsApp-Image-2017-11-28-at-09.22.43-768x1024.jpeg\" class=\" wp-image-3249 alignleft\" src=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2017\/11\/WhatsApp-Image-2017-11-28-at-09.22.43.jpeg\" alt=\"IMC Awards 2017 - Silver - Gut Edizioni Smemoranda LiveXtension\" width=\"296\" height=\"394\" srcset=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2017\/11\/WhatsApp-Image-2017-11-28-at-09.22.43.jpeg 1200w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2017\/11\/WhatsApp-Image-2017-11-28-at-09.22.43-225x300.jpeg 225w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2017\/11\/WhatsApp-Image-2017-11-28-at-09.22.43-768x1024.jpeg 768w\" sizes=\"(max-width: 296px) 100vw, 296px\" \/>I video \u2013 ideati e realizzati da LiveXtension &#8211; erano stati diffusi su Facebook, Instagram, WhatsApp e Snapchat, registrando milioni di visualizzazioni e interazioni. La campagna era riuscita perfettamente nell\u2019intento di comunicare in modo coerente un brand \u201cserio\u201d e impegnato (rispetto allo scenario competitivo dei diari scolastici), ma allo stesso tempo in grado di proporre umorismo intelligente e far divertire. E aveva raggiunto l\u2019obiettivo usando un linguaggio leggero e in sintonia con\u00a0le nuove generazioni di fan e clienti.<\/p>\n<p>I mini-video &#8211; dedicati a <strong>Leopardi<\/strong>, <strong>Dante Alighieri<\/strong>, <strong>Galileo<\/strong>, <strong>Napoleone<\/strong>, <strong>Manzoni<\/strong> \u2013 erano il contenuto in formato <em>snack<\/em> ideale per viaggiare in autonomia sui social network pi\u00f9 amati dai teenager, veicolando allo stesso tempo un messaggio positivo per il brand. E servivano anche a preparare il terreno per la successiva campagna di prodotto, che avrebbe presentato \u2013 pi\u00f9 a ridosso dell\u2019inizio delle scuole &#8211; i diari.<\/p>\n<p><img decoding=\"async\" data-attachment-id=\"3243\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2017\/11\/28\/livextension-per-smemoranda-campagna-dargento-a-imc-awards-2017\/leopardi\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2017\/11\/leopardi.png\" data-orig-size=\"512,416\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"leopardi\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2017\/11\/leopardi-300x244.png\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2017\/11\/leopardi.png\" class=\"aligncenter wp-image-3243\" src=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2017\/11\/leopardi.png\" alt=\"Giacomo VS Silvia - LiveXtension per Smemoranda\" width=\"684\" height=\"556\" srcset=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2017\/11\/leopardi.png 512w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2017\/11\/leopardi-300x244.png 300w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><\/p>\n<p><strong>La campagna \u00e8 stata premiata con un Argento nella categoria Small Budgets<\/strong>.\u00a0Non a caso, il premio \u00e8 arrivato in una competizione &#8211; <a href=\"http:\/\/www.imcceurope.com\/pages.asp?pageName=introduction\"><strong>IMC<\/strong>\u00a0(Integrated Marketing Communications)\u00a0<strong>European Awards<\/strong><\/a>\u00a0\u2013 che d\u00e0 molto valore a tutti gli aspetti che rendono una campagna di comunicazione di successo: strategia, creativit\u00e0, esecuzione e risultati. Gut edizioni (editrice del celebre diario) e LiveXtension sono stati premiati nella categoria Small Budgets, quella dedicata alle campagne che sono riuscite a raggiungere i risultati pi\u00f9 straordinari con poche decine di migliaia di euro.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/XMTQJm47xIg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>La cerimonia di premiazione si \u00e8 tenuta nella serata del 27 novembre 2017, presso il\u00a0<strong>FiftyFive<\/strong>\u00a0Milano. Gli <strong>European<\/strong> <strong>IMC Awards<\/strong> sono stati consegnati ai vincitori italiani nell\u2019ambito dell\u2019<a href=\"https:\/\/www.relationalstrategiesgrandprix.com\/il-premio\/\"><strong>International GrandPrix Relational Strategies<\/strong><\/a>, il premio organizzato da\u00a0<strong>TVN Media Group<\/strong>\u00a0in partnership con\u00a0<strong>Assocom<\/strong>\u00a0e\u00a0<strong>PR Hub<\/strong>\u00a0che celebra le migliori tecniche di marketing relazionale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campagna di lancio della Smemo 2016-2017 premiata a IMC Awards con un argento nella categoria Small Budgets<\/p>\n","protected":false},"author":2,"featured_media":3253,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[41,28,7,11],"tags":[2722,1959,1351,2725,2726,2724,108,2731,2723,1332,1783,102,2730,659,1663,2728,1973,2729,2248,2404,1297,2727,2265],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2017\/11\/napoleone_post_link.jpg","jetpack_shortlink":"https:\/\/wp.me\/pfIE23-Qi","_links":{"self":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/3242"}],"collection":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/comments?post=3242"}],"version-history":[{"count":11,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/3242\/revisions"}],"predecessor-version":[{"id":3258,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/3242\/revisions\/3258"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/media\/3253"}],"wp:attachment":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/media?parent=3242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/categories?post=3242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/tags?post=3242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}