{"id":386,"date":"2009-11-20T13:27:40","date_gmt":"2009-11-20T11:27:40","guid":{"rendered":"http:\/\/livextension.wordpress.com\/?p=386"},"modified":"2016-03-09T13:07:50","modified_gmt":"2016-03-09T13:07:50","slug":"la-storia-di-una-maglia","status":"publish","type":"post","link":"https:\/\/lx.smartcampaign.it\/m\/2009\/11\/20\/la-storia-di-una-maglia\/","title":{"rendered":"La storia di una maglia"},"content":{"rendered":"<p>L&#8217;ultima iniziativa web di <strong>Adidas <\/strong>ha tutte le caratteristiche perch\u00e9 diventi un progetto memorabile. <a href=\"http:\/\/www.adidas.com\/campaigns\/adidasdfb\/content\/?strcountry_adidascom=it\"><strong>Teamgeist. Every team needs a jersey with a story<\/strong><\/a> \u00e8 molto pi\u00f9 di un sito internet. <a href=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2009\/11\/teamgeist_1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"387\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2009\/11\/20\/la-storia-di-una-maglia\/teamgeist_1\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/11\/teamgeist_1.jpg\" data-orig-size=\"745,476\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"teamgeist_1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/11\/teamgeist_1-300x192.jpg\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/11\/teamgeist_1.jpg\" class=\"aligncenter size-medium wp-image-387\" title=\"teamgeist_1\" src=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2009\/11\/teamgeist_1.jpg?w=300\" alt=\"\" width=\"300\" height=\"191\" srcset=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/11\/teamgeist_1.jpg 745w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/11\/teamgeist_1-300x192.jpg 300w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>E&#8217; innanzitutto strategia di comunicazione azzeccata: Adidas comunica il suo rapporto storico con la nazionale tedesca portando i giocatori di oggi a rivivere &#8211; con il contributo degli utenti &#8211; le vittorie del passato; passato in cui la Nazionale tedesca indossava maglie Adidas (la Federazione stava ultimamente per cedere alle lusinghe miliardarie di Nike).<a href=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2009\/11\/teamgeist_2.jpg\"><img decoding=\"async\" data-attachment-id=\"388\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2009\/11\/20\/la-storia-di-una-maglia\/teamgeist_2\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/11\/teamgeist_2.jpg\" data-orig-size=\"739,482\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"teamgeist_2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/11\/teamgeist_2-300x196.jpg\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/11\/teamgeist_2.jpg\" class=\"aligncenter size-medium wp-image-388\" title=\"teamgeist_2\" src=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2009\/11\/teamgeist_2.jpg?w=300\" alt=\"\" width=\"300\" height=\"195\" srcset=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/11\/teamgeist_2.jpg 739w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/11\/teamgeist_2-300x196.jpg 300w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Poi \u00e8 produzione web di alto livello: flash e 3d, video, fotografia, audio e speakerato di grande qualit\u00e0. Il web multimediale alla sua massima espressione.<a href=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2009\/11\/teamgeist_3.jpg\"><img decoding=\"async\" data-attachment-id=\"389\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2009\/11\/20\/la-storia-di-una-maglia\/teamgeist_3\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/11\/teamgeist_3.jpg\" data-orig-size=\"739,481\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"teamgeist_3\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/11\/teamgeist_3-300x195.jpg\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/11\/teamgeist_3.jpg\" class=\"aligncenter size-medium wp-image-389\" title=\"teamgeist_3\" src=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2009\/11\/teamgeist_3.jpg?w=300\" alt=\"\" width=\"300\" height=\"195\" srcset=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/11\/teamgeist_3.jpg 739w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/11\/teamgeist_3-300x195.jpg 300w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Infine, \u00e8 gioco. Tra le simulazioni del calcio sul web, mai paragonabili a quelle sempre pi\u00f9 raffinate e realistiche delle consolle, questa \u00e8 una delle migliori. Combina suoni d&#8217;ambiente, funzionalit\u00e0 interattive, highlight sui calciatori, 2d e 3d, simulazioni realistiche e schematizzazioni, in una maniera spettacolare. <a href=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2009\/11\/teamgeist_41.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"391\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2009\/11\/20\/la-storia-di-una-maglia\/teamgeist_4-2\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/11\/teamgeist_41.jpg\" data-orig-size=\"751,489\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"teamgeist_4\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/11\/teamgeist_41-300x195.jpg\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/11\/teamgeist_41.jpg\" class=\"aligncenter size-medium wp-image-391\" title=\"teamgeist_4\" src=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2009\/11\/teamgeist_41.jpg?w=300\" alt=\"\" width=\"300\" height=\"195\" srcset=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/11\/teamgeist_41.jpg 751w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/11\/teamgeist_41-300x195.jpg 300w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Mentre aspettiamo trepidanti i prossimi episodi, <strong>godiamoci la finale di Berna<\/strong>: <a href=\"www.adidas.com\/teamgeist\">la &#8220;Mannschaft&#8221; contro la mitica Ungheria degli anni &#8217;50<\/a>.<a href=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2009\/11\/teamgeist_5.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"392\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2009\/11\/20\/la-storia-di-una-maglia\/teamgeist_5\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/11\/teamgeist_5.jpg\" data-orig-size=\"743,526\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"teamgeist_5\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/11\/teamgeist_5-300x212.jpg\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/11\/teamgeist_5.jpg\" class=\"aligncenter size-medium wp-image-392\" title=\"teamgeist_5\" src=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2009\/11\/teamgeist_5.jpg?w=300\" alt=\"\" width=\"300\" height=\"212\" srcset=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/11\/teamgeist_5.jpg 743w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/11\/teamgeist_5-300x212.jpg 300w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2009\/11\/teamgeist_5-120x86.jpg 120w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adidas Teamgeist: every player needs a jersey with a story. Strepitoso progetto web di Adidas<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[30,149],"tags":[39,332,333,334,335,336,337,338,339,340,117,341],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfIE23-6e","_links":{"self":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/386"}],"collection":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/comments?post=386"}],"version-history":[{"count":1,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/386\/revisions"}],"predecessor-version":[{"id":2660,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/386\/revisions\/2660"}],"wp:attachment":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/media?parent=386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/categories?post=386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/tags?post=386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}