{"id":438,"date":"2010-01-21T17:41:32","date_gmt":"2010-01-21T15:41:32","guid":{"rendered":"http:\/\/livextension.wordpress.com\/?p=438"},"modified":"2016-03-09T13:07:49","modified_gmt":"2016-03-09T13:07:49","slug":"application-che-passione","status":"publish","type":"post","link":"https:\/\/lx.smartcampaign.it\/m\/2010\/01\/21\/application-che-passione\/","title":{"rendered":"Application, che passione"},"content":{"rendered":"<p>Gartner annuncia per il 2010 oltre <strong>4,5 miliardi di download<\/strong>, di cui l&#8217;80% riguarder\u00e0 programmi gratuiti, dai vari AppStore (Apple), Android Market (Google), OviStore (Nokia), Windows Marketplace (Microsoft). Il boom delle applicazione per gli smartphone fa il paio con quello delle applicazioni &#8220;social&#8221;, su Facebook innanzitutto, ma anche su Twitter, LinkedIn, o altri social network. Il mercato diventa sempre pi\u00f9 rilevante rispetto alla spesa da parte degli utenti sia per le apps a pagamento (pay per download), sia per quelle a consumo (pay per use). E se i valori del 2010 sono destinati a <strong>quadruplicare <\/strong>nel <strong>2013 <\/strong>(sempre in base <a href=\"http:\/\/www.ilsole24ore.com\/art\/SoleOnLine4\/Tecnologia%20e%20Business\/2010\/01\/app-store-applicazioni-cellulare-business.shtml?uuid=5aa72fce-04e8-11df-9833-731e880466d4&amp;DocRulesView=Libero\">alle stime di Gartner<\/a>), non \u00e8 irrilevante l&#8217;uso crescente che i marketers stanno facendo delle applicazioni per veicolare comunicazione pubblicitaria.<\/p>\n<p><a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1007473\">Emarketer<\/a> riprende un report di <a href=\"http:\/\/www.dm2pro.com\/\" target=\"blank\">DM2PRO<\/a> e <a href=\"http:\/\/www.quattrowireless.com\/\" target=\"blank\">Quattro Wireless<\/a> e censisce le piattaforme di elezione, che nel 2010 veicoleranno i contenuti dei brand.<a href=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2010\/01\/marketers_use_application.gif\"><img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"439\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2010\/01\/21\/application-che-passione\/marketers_use_application\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2010\/01\/marketers_use_application.gif\" data-orig-size=\"324,377\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"marketers: application to use\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2010\/01\/marketers_use_application-258x300.gif\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2010\/01\/marketers_use_application.gif\" class=\"alignleft size-medium wp-image-439\" title=\"marketers: application to use \" src=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2010\/01\/marketers_use_application.gif?w=257\" alt=\"marketers: application to use \" width=\"257\" height=\"300\" \/><\/a> I <strong>social network<\/strong> continuano a fare la parte del leone. Vengono giudicati ideali per generare coinvolgimento e risposte, anche in virt\u00f9 dell&#8217;accurato targeting consentito da piattaforme pubblicitarie (come quella di Facebook) gi\u00e0 evolute.<\/p>\n<p>L&#8217;<strong>iPhone<\/strong> e gli altri sistemi operativi <em>mobile<\/em> hanno quote comunque significative. La maturit\u00e0 crescente del loro mercato, l&#8217;interoperabilit\u00e0, la nascita e l&#8217;affermarsi di alcuni standard di successo (come le interfacce tipiche dell&#8217;iPhone) stanno vincendo le resistenze di molti, convincendoli &#8211; se non a sviluppi ad hoc per il <em>mobile <\/em>&#8211; almeno a <strong>declinazioni <\/strong>per le piattaforme dei cellulari <strong>dei medesimi contenuti sviluppati per i social media<\/strong>.<a href=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2010\/01\/reasons_for_use.gif\"><img decoding=\"async\" data-attachment-id=\"440\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2010\/01\/21\/application-che-passione\/reasons_for_use\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2010\/01\/reasons_for_use.gif\" data-orig-size=\"324,377\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"reasons for use mobile\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2010\/01\/reasons_for_use-258x300.gif\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2010\/01\/reasons_for_use.gif\" class=\"alignleft size-medium wp-image-440\" title=\"reasons for use mobile\" src=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2010\/01\/reasons_for_use.gif?w=257\" alt=\"reasons for use mobile\" width=\"257\" height=\"300\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;inarrestabile crescita delle applicazioni, per i social network e per il mobile.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[74,92],"tags":[406,130,220,108,407,408,409,238,410,411,93,209,412],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfIE23-74","_links":{"self":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/438"}],"collection":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/comments?post=438"}],"version-history":[{"count":1,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/438\/revisions"}],"predecessor-version":[{"id":2650,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/438\/revisions\/2650"}],"wp:attachment":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/media?parent=438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/categories?post=438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/tags?post=438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}