{"id":517,"date":"2010-03-23T18:54:56","date_gmt":"2010-03-23T16:54:56","guid":{"rendered":"http:\/\/livextension.wordpress.com\/?p=517"},"modified":"2016-03-09T13:07:47","modified_gmt":"2016-03-09T13:07:47","slug":"still-with-us-gli-scherzi-di-heineken-colpiscono-ancora","status":"publish","type":"post","link":"https:\/\/lx.smartcampaign.it\/m\/2010\/03\/23\/still-with-us-gli-scherzi-di-heineken-colpiscono-ancora\/","title":{"rendered":"Still with us? Gli scherzi di Heineken colpiscono ancora"},"content":{"rendered":"<p>L&#8217;eco dello scherzo &#8220;virale&#8221; architettato da Heineken in occasione di Real Madrid &#8211; Milan dello scorso ottobre ha ormai varcato i confini e gli Oceani. In questi giorni siti e blog americani e non solo sono tornati a narrare la storia dei malcapitati sottratti a un emozionante match di Champions League per assistere a un&#8230;imperdibile concerto.<\/p>\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/tEqJV1acgN4?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<p>Eccone alcuni:<\/p>\n<p><a href=\"http:\/\/www.penn-olson.com\/2010\/03\/20\/heineken-shows-how-guerrilla-marketing-is-done-video\/\">Heineken Shows How Guerrilla Marketing Is Done<\/a><\/p>\n<p><a href=\"http:\/\/news.cnet.com\/8301-17852_3-10469066-71.html\">Heineken Scores a Web Hit<\/a><\/p>\n<p>&#8230;con passaggi significativi quali:<\/p>\n<p><em>On Tuesdays and Wednesdays, anyone with humanity, a pulse, and functional eyes, ears, and cerebellum watches Champions League soccer.<\/em><\/p>\n<p><em>I know that not everyone has yet been converted to this phenomenon. Equally, this being a World Cup year, I feel sure that the beauty of the world&#8217;s most popular game will continue to seep into resistant pores.<\/em><\/p>\n<p><em>In Italy, despite the fact that they play a brand of soccer that makes the dead grateful, there is no one left to persuade. Which is why this stunning, brilliant, original, inspired guerrilla marketing should make you look at most tech advertising and shed tears into your beer.<\/em><\/p>\n<p>Probabilmente, <strong>questa iniziativa di Heineken riuscir\u00e0 a guadagnarsi i premi e i riconoscimenti internazionali che merita<\/strong>. Lo scherzo non \u00e8 peraltro l&#8217;UNICO scherzo (vedere ad esempio quello <a href=\"http:\/\/www.studenti.it\/universita\/iniziative\/heineken_scherzo_university_village.php\">qui riportato da studenti.it<\/a>); e &#8220;Still with us?&#8221; \u00e8 un tema ricorrente e ben declinato in tutta la comunicazione Heineken degli ultimi mesi.<\/p>\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/m5h-aO_ngZo?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<p>Una ragione in pi\u00f9 per rallegrarsi del successo di &#8220;Champions League Match vs Classical Concert&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qualche mese dopo lo scherzo di Real Madrid &#8211; Milan, gli scherzi di Heineken continuano a impazzare<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[41],"tags":[503,504,334,505,506,507,508,245,509,510,511,512,513,514,515,128,139,461,17],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfIE23-8l","_links":{"self":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/517"}],"collection":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/comments?post=517"}],"version-history":[{"count":1,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/517\/revisions"}],"predecessor-version":[{"id":2634,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/517\/revisions\/2634"}],"wp:attachment":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/media?parent=517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/categories?post=517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/tags?post=517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}