{"id":527,"date":"2010-03-30T13:00:20","date_gmt":"2010-03-30T11:00:20","guid":{"rendered":"http:\/\/livextension.wordpress.com\/?p=527"},"modified":"2016-03-09T13:06:54","modified_gmt":"2016-03-09T13:06:54","slug":"il-volto-di-gesu-o-il-dito-dellorango","status":"publish","type":"post","link":"https:\/\/lx.smartcampaign.it\/m\/2010\/03\/30\/il-volto-di-gesu-o-il-dito-dellorango\/","title":{"rendered":"Il volto di Ges\u00f9 o il dito dell&#8217;orango?"},"content":{"rendered":"<p><strong>Kit Kat<\/strong>, celebre marchio di snack al cioccolato della multinazionale Nestl\u00e9,<strong> <\/strong>\u00e8 in questi giorni protagonista di due controverse campagne, di segno radicalmente opposto. La prima, ben raccontata sul <a href=\"http:\/\/www.kitkat-jesus.nl\/\">sito olandese <strong>Kit Kat &#8211; Jesus<\/strong><\/a>, ma risalente ormai a un anno fa (Pasqua 2009), \u00e8 una sorta di<strong> mix di viral, guerrilla e pr<\/strong>, capace di trasformare in notizia la <strong>fantomatica scoperta del volto di Ges\u00f9 su una barretta morsicata di Kit Kat<\/strong>. <a href=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2010\/03\/jesus_kitkat.jpg\"><img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"528\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2010\/03\/30\/il-volto-di-gesu-o-il-dito-dellorango\/jesus_kitkat\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2010\/03\/jesus_kitkat.jpg\" data-orig-size=\"813,574\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"jesus_kitkat\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2010\/03\/jesus_kitkat-300x212.jpg\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2010\/03\/jesus_kitkat.jpg\" class=\"alignleft size-medium wp-image-528\" title=\"jesus_kitkat\" src=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2010\/03\/jesus_kitkat.jpg?w=300\" alt=\"\" width=\"300\" height=\"211\" srcset=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2010\/03\/jesus_kitkat.jpg 813w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2010\/03\/jesus_kitkat-300x212.jpg 300w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Difficile dire quanto l&#8217;imponente <em>coverage<\/em> registrato dalla notizia sia stato naturale o costruito ad hoc. Quanti media sono cos\u00ec ansiosi di pubblicare gratuitamente la notizia di un&#8217;apparizione divina all&#8217;interno di una barra di cioccolata (ben specificandone la marca)?<\/p>\n<p>Ecco un assaggio dei siti di news che hanno dedicato spazio alla notizia:<br \/>\n<img decoding=\"async\" data-attachment-id=\"531\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2010\/03\/30\/il-volto-di-gesu-o-il-dito-dellorango\/jesus-in-a-choc\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2010\/03\/jesus-in-a-choc.jpg\" data-orig-size=\"684,488\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"jesus in a choc\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2010\/03\/jesus-in-a-choc-300x214.jpg\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2010\/03\/jesus-in-a-choc.jpg\" class=\"alignleft size-medium wp-image-531\" title=\"jesus in a choc\" src=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2010\/03\/jesus-in-a-choc.jpg?w=300\" alt=\"\" width=\"300\" height=\"214\" srcset=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2010\/03\/jesus-in-a-choc.jpg 684w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2010\/03\/jesus-in-a-choc-300x214.jpg 300w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2010\/03\/jesus-in-a-choc-120x86.jpg 120w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>&#8211; <a href=\"http:\/\/www.metro.co.uk\/weird\/627906-face-of-jesus-found-in-a-kit-kat\">Metro UK<\/a><br \/>\n&#8211; <a href=\"http:\/\/www.metro.co.uk\/weird\/627906-face-of-jesus-found-in-a-kit-kat\">Gizmodo<\/a><br \/>\n&#8211;\u00a0<a href=\"http:\/\/current.com\/news\/89985518_man-finds-jesus-in-a-kit-kat.htm\">Current<\/a><br \/>\n&#8211;\u00a0<a href=\"http:\/\/www.thesun.co.uk\/sol\/homepage\/news\/article2385509.ece\">The Sun<\/a><br \/>\n&#8211; <a href=\"http:\/\/www.couriermail.com.au\/entertainment\/weird\/jesus-appears-in-kit-kat-bar\/story-e6frep26-1225699253613\">Courier Mail Australia<\/a><\/p>\n<p>La seconda campagna che ha per protagonista Kit Kat&#8230; non \u00e8 una campagna Kit Kat. Si tratta infatti di una iniziativa, in questo caso molto pi\u00f9 recente, di <strong>Greenpeace<\/strong> che si scaglia <strong>contro Nestl\u00e9 <\/strong>e il suo brand. Citando dal <a href=\"http:\/\/www.youtube.com\/user\/GreenpeaceItaly\">canale YouTube di Greenpeace Italia<\/a>:<br \/>\n<em>In prodotti come Kit Kat, Nestl\u00e9 utilizza olio di palma proveniente dalla distruzione delle foreste torbiere indonesiane, contribuendo , allestinzione degli ultimi oranghi e ai cambiamenti climatici.<br \/>\n<span style=\"font-style:normal;\">La posizione \u00e8 ben argomentata dal video che segue, forte ma efficace:<\/span><br \/>\n<span style=\"font-style:normal;\"> <span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/iv5jsSkJqbA?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/span><\/em><\/p>\n<p><em><span style=\"font-style:normal;\">Proviamo a sommare gli effetti della prima e della seconda comunicazione:<br \/>\nKit Kat Jesus \u00e8 un&#8217;operazione probabilmente valida quanto a risultati e ad efficacia &#8220;media&#8221; nei paesi del Nord Europa, molto pi\u00f9 difficile da accettare in posti dove scherzare con la religione pu\u00f2 essere visto come offensivo e di cattivo gusto (figuriamoci se lo si fa per fare pubblicit\u00e0 a una marca di cioccolata).<br \/>\nL&#8217;accusa di Greenpeace, fondata o infondata che sia, \u00e8 pesante.<br \/>\nInsomma, Kit Kat ne esce con le ossa rotte.<\/p>\n<p><\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kit Kat, un brand tra campagne virali a sfondo religioso e le accuse di Greenpeace<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20,30],"tags":[525,526,527,528,529,530,531,532,533,534,535,536,537,538,539,540,541,428,139,17],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfIE23-8v","_links":{"self":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/527"}],"collection":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/comments?post=527"}],"version-history":[{"count":1,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/527\/revisions"}],"predecessor-version":[{"id":2632,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/527\/revisions\/2632"}],"wp:attachment":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/media?parent=527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/categories?post=527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/tags?post=527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}