{"id":709,"date":"2010-09-20T17:37:43","date_gmt":"2010-09-20T15:37:43","guid":{"rendered":"http:\/\/livextension.wordpress.com\/?p=709"},"modified":"2016-03-09T13:06:49","modified_gmt":"2016-03-09T13:06:49","slug":"povero-brand-anche-su-google","status":"publish","type":"post","link":"https:\/\/lx.smartcampaign.it\/m\/2010\/09\/20\/povero-brand-anche-su-google\/","title":{"rendered":"Povero brand&#8230; anche su Google"},"content":{"rendered":"<p style=\"text-align:left;\">Google ha <a href=\"http:\/\/www.google.it\/press\/pressrel\/20100804_adwords.html\">da qualche settimana annunciato<\/a> &#8211; e prontamente messo in atto &#8211;<strong> la fine del programma di <\/strong><em><strong>brand protection<\/strong><\/em><strong> sul motore di ricerca<\/strong>. Adesso, anche nei paesi europei, \u00e8 possibile ci\u00f2 che si poteva fare qualche anno fa e che si continua a fare in diversi luoghi del mondo: comprare le keyword della concorrenza. Naturalmente, lo staff che segue il Search Engine Marketing di diversi marchi si \u00e8 gi\u00e0 messo all&#8217;opera. E cos\u00ec pu\u00f2 gi\u00e0 capitare di trovare annunci sponsorizzati dei concorrenti diretti delle marche che cerchiamo su Google.<\/p>\n<p style=\"text-align:center;\"><a href=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2010\/09\/end_of_brand_protection.jpg\"><img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"710\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2010\/09\/20\/povero-brand-anche-su-google\/end_of_brand_protection\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2010\/09\/end_of_brand_protection.jpg\" data-orig-size=\"929,448\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"end_of_brand_protection\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2010\/09\/end_of_brand_protection-300x145.jpg\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2010\/09\/end_of_brand_protection.jpg\" class=\"aligncenter size-medium wp-image-710\" title=\"end_of_brand_protection\" src=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2010\/09\/end_of_brand_protection.jpg?w=300\" alt=\"\" width=\"390\" height=\"187\" srcset=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2010\/09\/end_of_brand_protection.jpg 929w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2010\/09\/end_of_brand_protection-300x145.jpg 300w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/><\/a><\/p>\n<p style=\"text-align:left;\">Cosa succeder\u00e0? Assisteremo a una lotta senza quartiere delle aziende l&#8217;una contro l&#8217;altra alla ricerca del <em>bid<\/em> migliore? Oppure ad accordi sotto banco per impegnarsi a non invadere il territorio altrui? Si accettano scommesse.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La fine della brand protection su Google apre nuovi scenari al Search Engine Marketing.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[101,26],"tags":[805,806,24,59,728,660,807,61,78,27,808,809,115],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfIE23-br","_links":{"self":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/709"}],"collection":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/comments?post=709"}],"version-history":[{"count":1,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/709\/revisions"}],"predecessor-version":[{"id":2598,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/709\/revisions\/2598"}],"wp:attachment":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/media?parent=709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/categories?post=709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/tags?post=709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}