{"id":852,"date":"2010-12-16T19:27:08","date_gmt":"2010-12-16T17:27:08","guid":{"rendered":"http:\/\/livextension.wordpress.com\/?p=852"},"modified":"2016-03-09T13:06:46","modified_gmt":"2016-03-09T13:06:46","slug":"adwords-compie-10-anni-e-ti-manda-sulla-luna","status":"publish","type":"post","link":"https:\/\/lx.smartcampaign.it\/m\/2010\/12\/16\/adwords-compie-10-anni-e-ti-manda-sulla-luna\/","title":{"rendered":"AdWords compie 10 anni e ti manda sulla Luna"},"content":{"rendered":"<p>Ecco un frame del <a href=\"http:\/\/www.youtube.com\/adwords10?x=2a1ba4dce1cc4fd79dff82ff462bc392\">video<\/a>, dedicato al cliente di <a href=\"http:\/\/livextension.wordpress.com\/livextention\/\">LiveXtention<\/a> (e di Google, naturalmente) <a href=\"http:\/\/www.sorgenia.it\">Sorgenia<\/a>.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"853\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2010\/12\/16\/adwords-compie-10-anni-e-ti-manda-sulla-luna\/moon_google_adwords10\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2010\/12\/moon_google_adwords10.jpg\" data-orig-size=\"3508,2480\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"moon google adwords10 sorgenia\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2010\/12\/moon_google_adwords10-300x212.jpg\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2010\/12\/moon_google_adwords10-1024x724.jpg\" class=\"aligncenter size-medium wp-image-853\" title=\"moon google adwords10 sorgenia\" src=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2010\/12\/moon_google_adwords10.jpg?w=300\" alt=\"\" width=\"300\" height=\"212\" srcset=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2010\/12\/moon_google_adwords10.jpg 3508w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2010\/12\/moon_google_adwords10-300x212.jpg 300w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2010\/12\/moon_google_adwords10-1024x724.jpg 1024w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2010\/12\/moon_google_adwords10-120x86.jpg 120w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Il video personalizzato per i clienti \u00e8 legato a un mini-sito, ovvero un <a href=\"http:\/\/www.youtube.com\/adwords10\">canale su YouTube<\/a>. Il canale ripercorre la storia e i successi di AdWords attraverso le storie, in video, dei suoi clienti in ogni angolo del globo.<\/p>\n<p>L&#8217;idea di ringraziare i clienti mettendo il loro nome &#8220;in alto&#8221;, addirittura sulla Luna, \u00e8 bella e corretta. Probabilmente, <a href=\"http:\/\/www.youtube.com\/adwords10?x=2a1ba4dce1cc4fd79dff82ff462bc392\">il video pomposo e articolato in cui si narra la storia surreale di come il team di AdWords abbia lavorato a tutti i modi possibili di ringraziare i suoi clienti<\/a>, fino di arrivare alla soluzione finale (che, peraltro, pi\u00f9 che la Luna \u00e8 il ringraziamento finale del team), non \u00e8 quello che ci si aspetterebbe da Google, in particolare per un prodotto come AdWords. Questa \u00e8 una <strong>mega-produzione<\/strong> con tanto di effetti speciali che &#8211; diciamolo pure &#8211; non si sposa granch\u00e9 con l&#8217;essenzialit\u00e0 e l&#8217;<strong>efficacia chirurgica<\/strong> (<em>low cost, high results<\/em>) di uno strumento come <strong>AdWords<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AdWords festeggia il decimo compleanno mandando i clienti sulla Luna<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[101,26,16],"tags":[859,972,973,974,975,976,977,978,24,618,979,980,981,27,115,982,983,117,17],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfIE23-dK","_links":{"self":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/852"}],"collection":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/comments?post=852"}],"version-history":[{"count":1,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/852\/revisions"}],"predecessor-version":[{"id":2575,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/852\/revisions\/2575"}],"wp:attachment":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/media?parent=852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/categories?post=852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/tags?post=852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}