{"id":894,"date":"2011-01-25T19:45:34","date_gmt":"2011-01-25T17:45:34","guid":{"rendered":"http:\/\/livextension.wordpress.com\/?p=894"},"modified":"2016-03-09T13:06:45","modified_gmt":"2016-03-09T13:06:45","slug":"facebook-sponsored-stories-e-la-pubblicita-ai-brand-la-facciamo-noi","status":"publish","type":"post","link":"https:\/\/lx.smartcampaign.it\/m\/2011\/01\/25\/facebook-sponsored-stories-e-la-pubblicita-ai-brand-la-facciamo-noi\/","title":{"rendered":"Facebook Sponsored Stories: e la pubblicit\u00e0 ai brand la facciamo noi"},"content":{"rendered":"<p>Non c&#8217;\u00e8 dubbio che quando Facebook introduce delle innovazioni colpisce nel segno. Dopo i lanci di <a href=\"http:\/\/www.facebook.com\/places\/\">Places<\/a> e <a href=\"http:\/\/www.facebook.com\/deals\/\">Deals<\/a>, due servizi che ancora non hanno mostrato tutte le loro potenzialit\u00e0, e dopo il <a href=\"http:\/\/livextension.wordpress.com\/2011\/01\/05\/schweppes-profile-app-il-time-to-market-che-conta\/\">restyling dei profili<\/a>, <strong><a href=\"http:\/\/www.facebook.com\/video\/video.php?v=10100328087082670\">Facebook Sponsored Stories<\/a><\/strong> \u00e8 il nuovo format pubblicitario che promette di cambiare le nostre vite. <a href=\"http:\/\/stories.facebook.com\/\">Stories era gi\u00e0 un progetto<\/a> prima di diventare una nuova idea di pubblicit\u00e0: era costruito sul principio di mettere insieme le interazioni tra due persone fino a ricostruire le loro vicende, tra status, relazioni e messaggi.<\/p>\n<p><a href=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2011\/01\/schermata-2011-01-25-a-18-33-26.png\"><img decoding=\"async\" data-attachment-id=\"895\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2011\/01\/25\/facebook-sponsored-stories-e-la-pubblicita-ai-brand-la-facciamo-noi\/schermata-2011-01-25-a-18-33-26\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/01\/schermata-2011-01-25-a-18-33-26.png\" data-orig-size=\"672,181\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Facebook Stories\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/01\/schermata-2011-01-25-a-18-33-26-300x81.png\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/01\/schermata-2011-01-25-a-18-33-26.png\" class=\"aligncenter size-medium wp-image-895\" title=\"Facebook Stories\" src=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2011\/01\/schermata-2011-01-25-a-18-33-26.png?w=300\" alt=\"\" width=\"300\" height=\"80\" srcset=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/01\/schermata-2011-01-25-a-18-33-26.png 672w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/01\/schermata-2011-01-25-a-18-33-26-300x81.png 300w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Adesso, &#8220;Sponsored&#8221; Stories \u00e8 invece la fantastica idea che noi tutti possiamo diventare testimonial dei brand che ci piacciono e dei posti che frequentiamo. I nostri amici vedranno nelle loro pagine un banner del nostro brand preferito, con la specifica del fatto che noi abbiamo fatto &#8220;like&#8221;, abbiamo commentato un&#8217;immagine, abbiamo condiviso un video.<\/p>\n<p><a href=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2011\/01\/schermata-2011-01-25-a-18-50-59.png\"><img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"896\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2011\/01\/25\/facebook-sponsored-stories-e-la-pubblicita-ai-brand-la-facciamo-noi\/schermata-2011-01-25-a-18-50-59\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/01\/schermata-2011-01-25-a-18-50-59.png\" data-orig-size=\"447,284\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Facebook Sponsored Stories\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/01\/schermata-2011-01-25-a-18-50-59-300x191.png\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/01\/schermata-2011-01-25-a-18-50-59.png\" class=\"aligncenter size-medium wp-image-896\" title=\"Facebook Sponsored Stories\" src=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2011\/01\/schermata-2011-01-25-a-18-50-59.png?w=300\" alt=\"\" width=\"300\" height=\"190\" srcset=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/01\/schermata-2011-01-25-a-18-50-59.png 447w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/01\/schermata-2011-01-25-a-18-50-59-300x191.png 300w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Basta che gli &#8220;Stories banner&#8221; sappiano filtrare i commenti negativi (c&#8217;\u00e8 da scommetterci), ed ecco servita <strong>la pubblicit\u00e0 che tutti i <em>marketer<\/em> sognano: quella raccontata al target dai suoi amici<\/strong>&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook Sponsored Stories. La pubblicit\u00e0 che tutti i marketer sognano: quella raccontata al target dai suoi amici&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[40,18,482,108,1030,1031,1032,484,814,1033],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfIE23-eq","_links":{"self":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/894"}],"collection":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/comments?post=894"}],"version-history":[{"count":1,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/894\/revisions"}],"predecessor-version":[{"id":2567,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/894\/revisions\/2567"}],"wp:attachment":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/media?parent=894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/categories?post=894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/tags?post=894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}