{"id":905,"date":"2011-02-14T12:32:40","date_gmt":"2011-02-14T10:32:40","guid":{"rendered":"http:\/\/livextension.wordpress.com\/?p=905"},"modified":"2016-03-09T13:06:45","modified_gmt":"2016-03-09T13:06:45","slug":"an-ad-disaster","status":"publish","type":"post","link":"https:\/\/lx.smartcampaign.it\/m\/2011\/02\/14\/an-ad-disaster\/","title":{"rendered":"An ad disaster"},"content":{"rendered":"<p>Pu\u00f2 l&#8217;azienda pi\u00f9 cool, chiacchierata e contesa del momento <strong>sbagliare clamorosamente<\/strong> in occasione di <strong>una mega opportunit\u00e0 di visibilit\u00e0<\/strong> come la pubblicit\u00e0 durante il Super Bowl?<\/p>\n<p>Evidentemente s\u00ec.<\/p>\n<p><strong>Groupon<\/strong> \u00e8 riuscita a <strong>urtare la sensibilit\u00e0<\/strong> di milioni di spettatori con uno spot che mescola cause sociali e umanitari (importanti), le celebrit\u00e0 che le supportano (mostrate con un tocco di satira), e il cibo scontato acquistabile tramite il sito di <em>group buying <\/em>(!!!). Il risultato \u00e8 un <em>pout puorri<\/em> davvero disturbante e imbarazzante per l&#8217;azienda.<\/p>\n<p>\u00c8 una lezione per molte <em>dot com<\/em> che sono di nuovo sulla cresta dell&#8217;onda. Attente a come comunicate!<\/p>\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/vVkFT2yjk0A?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n","protected":false},"excerpt":{"rendered":"<p>Groupon sbaglia clamorosamente lo spot del Super Bowl<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[41],"tags":[1049,40,1050,1051,1052,50,1053,1054,892,165,114,37,1055,1056,189,117],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfIE23-eB","_links":{"self":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/905"}],"collection":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/comments?post=905"}],"version-history":[{"count":1,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/905\/revisions"}],"predecessor-version":[{"id":2565,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/905\/revisions\/2565"}],"wp:attachment":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/media?parent=905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/categories?post=905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/tags?post=905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}