{"id":977,"date":"2011-04-14T23:53:54","date_gmt":"2011-04-14T21:53:54","guid":{"rendered":"http:\/\/livextension.wordpress.com\/?p=977"},"modified":"2016-03-09T13:06:44","modified_gmt":"2016-03-09T13:06:44","slug":"a-caccia-dal-piacere-cosi-la-pubblicita-si-fa-guardare","status":"publish","type":"post","link":"https:\/\/lx.smartcampaign.it\/m\/2011\/04\/14\/a-caccia-dal-piacere-cosi-la-pubblicita-si-fa-guardare\/","title":{"rendered":"A caccia del piacere. Cos\u00ec la pubblicit\u00e0 si fa guardare"},"content":{"rendered":"<p>La splendida produzione alla base di <strong><a href=\"http:\/\/pleasurehunt.mymagnum.com\/\">Magnum Pleasure Hunt<\/a><\/strong> \u00e8 un grande esempio di <strong>comunicazione pubblicitaria moderna e efficace<\/strong>.<\/p>\n<p>Pleasure Hunt \u00e8 un&#8217;esperienza web, lunga un bel po&#8217; di minuti, se si vuole arrivare fino in fondo. Il concept \u00e8 semplice: una caccia al piacere attraverso un viaggio onirico che conduce tra un sito web e l&#8217;altro, passando per finti video YouTube. Siti veri o finti, ma comunque tutti ispirati al godimento, al lusso, al trattarsi bene. Per correre attraverso il web, l&#8217;utente &#8220;muove&#8221; sullo schermo una ragazza, che deve correre veloce e prendere lungo il percorso il maggior numero possibile di cioccolatini gelato.<\/p>\n<p><strong><a href=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2011\/04\/schermata-2011-04-14-a-23-33-15.png\"><img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"978\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2011\/04\/14\/a-caccia-dal-piacere-cosi-la-pubblicita-si-fa-guardare\/schermata-2011-04-14-a-23-33-15\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/04\/schermata-2011-04-14-a-23-33-15.png\" data-orig-size=\"1052,595\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Magnum Pleasure Hunt St. Moritz\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/04\/schermata-2011-04-14-a-23-33-15-300x170.png\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/04\/schermata-2011-04-14-a-23-33-15-1024x579.png\" class=\"aligncenter size-medium wp-image-978\" title=\"Magnum Pleasure Hunt St. Moritz\" src=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2011\/04\/schermata-2011-04-14-a-23-33-15.png?w=300\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/04\/schermata-2011-04-14-a-23-33-15.png 1052w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/04\/schermata-2011-04-14-a-23-33-15-300x170.png 300w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/04\/schermata-2011-04-14-a-23-33-15-1024x579.png 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/strong><\/p>\n<p><a href=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2011\/04\/magnum_pleasure_hunt_results.png\"><img decoding=\"async\" data-attachment-id=\"983\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2011\/04\/14\/a-caccia-dal-piacere-cosi-la-pubblicita-si-fa-guardare\/magnum_pleasure_hunt_results\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/04\/magnum_pleasure_hunt_results.png\" data-orig-size=\"864,538\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Magnum pleasure hunt results\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/04\/magnum_pleasure_hunt_results-300x187.png\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/04\/magnum_pleasure_hunt_results.png\" class=\"aligncenter size-medium wp-image-983\" title=\"Magnum pleasure hunt results\" src=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2011\/04\/magnum_pleasure_hunt_results.png?w=300\" alt=\"\" width=\"300\" height=\"186\" srcset=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/04\/magnum_pleasure_hunt_results.png 864w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/04\/magnum_pleasure_hunt_results-300x187.png 300w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><strong>Advergame<\/strong> + <em><strong>experience<\/strong><\/em> + <strong>co-marketing<\/strong> (si riconoscono Samsung, Saab e Dove, altro brand Unilever), ovviamente anche virale. 5 minuti, o gi\u00f9 di l\u00ec, di grande comunicazione di marca.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Magnum fa andare a caccia del piacere sul web<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[41,20,30,149],"tags":[1135,1136,1137,131,1138,1139,245,137,1140,1141,1142,1143,1144,1043,1145,139],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfIE23-fL","_links":{"self":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/977"}],"collection":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/comments?post=977"}],"version-history":[{"count":1,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/977\/revisions"}],"predecessor-version":[{"id":2553,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/977\/revisions\/2553"}],"wp:attachment":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/media?parent=977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/categories?post=977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/tags?post=977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}