{"id":987,"date":"2011-04-19T15:42:59","date_gmt":"2011-04-19T13:42:59","guid":{"rendered":"http:\/\/livextension.wordpress.com\/?p=987"},"modified":"2016-03-09T13:06:43","modified_gmt":"2016-03-09T13:06:43","slug":"asics-vs-converse","status":"publish","type":"post","link":"https:\/\/lx.smartcampaign.it\/m\/2011\/04\/19\/asics-vs-converse\/","title":{"rendered":"Asics vs Converse"},"content":{"rendered":"<p>L&#8217;arena competitiva dei <strong>brand di abbigliamento sportivo giovanile<\/strong> vede da anni fronteggiarsi due colossi come <strong>Adidas<\/strong> e <strong>Nike<\/strong>, a colpi di mega spot, sponsorizzazioni, grandi produzioni multimediali, comunicazione integrata su media vecchi, nuovi e nuovissimi.<\/p>\n<p>Non per questo il panorama &#8220;degli altri&#8221; \u00e8 privo di iniziative degne di nota. Del resto, per conquistarsi il favore di giovani e giovani adulti, nulla si pu\u00f2 lasciare al caso. E la creativit\u00e0 non deve mai mancare.<br \/>\nPrendiamo ad esempio Asics e Converse.<\/p>\n<p><strong>Asics<\/strong>, per lanciare la sua nuova scarpa <a href=\"http:\/\/www.asicsamerica.com\/33byasics\/\">&#8220;<strong>33<\/strong>&#8220;, un modello di leggerezza e design<\/a>, ha ideato una campagna al cui centro \u00e8 una riproduzione gigante della scarpa, che &#8220;sfida la forza di gravit\u00e0&#8221;, realizzata con <strong>palline da ping pong<\/strong>. Un concept bello ed efficace, potenzialmente allargabile a giochi online e street marketing.<\/p>\n<p><a href=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2011\/04\/asics.png\"><img decoding=\"async\" data-attachment-id=\"988\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2011\/04\/19\/asics-vs-converse\/asics\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/04\/asics.png\" data-orig-size=\"796,422\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"asics\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/04\/asics-300x159.png\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/04\/asics.png\" class=\"aligncenter size-medium wp-image-988\" title=\"asics\" src=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2011\/04\/asics.png?w=300\" alt=\"\" width=\"300\" height=\"159\" srcset=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/04\/asics.png 796w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/04\/asics-300x159.png 300w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><strong>Converse<\/strong> ha invece puntato sulla musica, presentando online un brano esclusivo, e una collaborazione esclusiva tra musicisti: <strong>Graham Coxon<\/strong> (Blur), <strong>Paloma Faith<\/strong> e\u00a0\u00a0<strong>Bill Ryder-Jones<\/strong> (The Coral). Il tutto <a href=\"http:\/\/desire.converse.co.uk\/\">messo online con uno splendido video<\/a> (personalizzabile anche con Facebook Connect, ma senza particolari effetti) e con la possibilit\u00e0 di scaricare l&#8217;mp3.<\/p>\n<p><a href=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2011\/04\/converse.png\"><img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"989\" data-permalink=\"https:\/\/lx.smartcampaign.it\/m\/2011\/04\/19\/asics-vs-converse\/converse\/\" data-orig-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/04\/converse.png\" data-orig-size=\"1022,594\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"converse\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/04\/converse-300x174.png\" data-large-file=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/04\/converse.png\" class=\"aligncenter size-medium wp-image-989\" title=\"converse\" src=\"https:\/\/www.livextention.it\/wp-content\/uploads\/2011\/04\/converse.png?w=300\" alt=\"\" width=\"300\" height=\"174\" srcset=\"https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/04\/converse.png 1022w, https:\/\/lx.smartcampaign.it\/wp-content\/uploads\/2011\/04\/converse-300x174.png 300w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Asics e Converse: comunicazione per i giovani creativa e d&#8217;effetto<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20,30,157],"tags":[1146,1147,1148,1149,1150,1151,196,1152,323,90,1153,1154,512,1155,1156,1157,1158,1159,1074,1160,1161,128,1162],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pfIE23-fV","_links":{"self":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/987"}],"collection":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/comments?post=987"}],"version-history":[{"count":1,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/987\/revisions"}],"predecessor-version":[{"id":2552,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/posts\/987\/revisions\/2552"}],"wp:attachment":[{"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/media?parent=987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/categories?post=987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lx.smartcampaign.it\/m\/wp-json\/wp\/v2\/tags?post=987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}